Video has emerged as one of the leading ways to increase audience engagement. A study by Oracle suggests that videos can increase the time spent reading content by 105%. We’ve made it easier for publishers to embed responsive videos by simplifying the workflow down to a few clicks.
In the past, adding videos hosted on the JW Player platform to articles meant copying and pasting from one dashboard to another. This additional step, along with the fact that some people are not comfortable editing HTML, meant that many publishers were not capitalizing on the benefits of video.
With our latest release, publishers will now see a button in their article editor to add a JW video. Just place your cursor in the article where you’d like to add your video and click that button. All that’s left is choosing your video player and selecting the video. It’s that easy!
Not taking advantage of the JW Player platform yet? Contact your Customer Success team at firstname.lastname@example.org.