This is the second of five articles that cover email marketing essentials. Today we’ll cover email design optimization, which includes overall aesthetic, size, text, fonts, colors, etc.
Email Best Practices for Publishers Part I: Planning & Scheduling
This is the first of five articles that cover email marketing essentials. In this article, I cover planning and scheduling – which includes defining the goal of your email, audience management, and schedule optimization.
Your Monthly Performance Digest
We know analytics are important to you, so we’re delivering a summary to your inbox every month! Your digest will include important key performance metrics and a CSV file for convenient importing.
[Video] Maximizing Your Digital Publishing Strategy: A Virtual Roundtable
GTxcel recently had the pleasure of hosting a virtual discussion panel for the City & Regional Magazine Association.
Predicting Reader Behavior with Publisher Analytics
Predicting changes in reader behavior is the key to a successful audience development strategy.
Should You Be Testing New Subscription Models?
Because digital subscriptions are flexible and can be quickly modified, there are always opportunities to test and innovate with different access models.
Publishers Need Continuity During Print Channel Disruptions
When conventional distribution channels become disrupted, Turnstyle can provide continuity, delivering your content and peace of mind.
As the Global Crisis Evolves, Publishers are Focusing on Digital with a Renewed Sense of Urgency
By understanding their platform’s capabilities and following best practices, publishers can be confident in their digital strategy during these uncertain times. There’s little doubt that the COVID-19 pandemic has changed …
2019: A Look Back
2019 was an exciting and busy year for us! As we take a look back at some of our milestones, we’d like to give a big thank you to all of our publishers. We’re looking forward to what’s in store in the coming year!
For Digital Publishers, GTxcel’s New Content Hub is a Potential Game Changer
Faced with a growing ecosystem of platforms and distribution channels, digital publishers rely on more sophisticated tools to effectively deliver content and maintain their brand cohesiveness.