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  • Best Practices, Featured / October 19, 2020

    Email Best Practices for Publishers Part V: Split Testing

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  • Best Practices, Featured / October 12, 2020

    Email Best Practices for Publishers Part IV: Tracking Performance

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8 Digital Ideas to Keep Communication Flowing

In Best Practices, Featured, News by Chris CollettDecember 10, 2020

During uncertain times, digital strategies can create communication consistency by maintaining content accessibility and engagement momentum. Here are eight ideas to consider when utilizing a digital platform to help keep …

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Email Best Practices for Publishers Part V: Split Testing

In Best Practices, Featured by Chris CollettOctober 19, 2020

This is the final article of a five-part series that covers email marketing essentials. Today we’ll be covering split testing.

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Email Best Practices for Publishers Part IV: Tracking Performance

In Best Practices, Featured by Chris CollettOctober 12, 2020

This is the fourth article in the series that covers email marketing essentials. Now that you understand all the factors that can affect a campaign’s performance, you’ll need a firm grasp of which key performance indicators to monitor.

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Email Best Practices for Publishers Part III: Content Optimization

In Best Practices, Featured by Chris CollettOctober 5, 2020

In this article, I’m going to cover optimizing your content. That includes everything from messaging and tone, to personalization and linking.

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Email Best Practices for Publishers Part II: Design Optimization

In Best Practices, Featured by Chris CollettSeptember 28, 2020

This is the second of five articles that cover email marketing essentials. Today we’ll cover email design optimization, which includes overall aesthetic, size, text, fonts, colors, etc.

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Email Best Practices for Publishers Part I: Planning & Scheduling

In Best Practices, Featured by Chris CollettSeptember 21, 2020

This is the first of five articles that cover email marketing essentials. In this article, I cover planning and scheduling – which includes defining the goal of your email, audience management, and schedule optimization.

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[Video] Maximizing Your Digital Publishing Strategy: A Virtual Roundtable

In Best Practices, News by Chris CollettJuly 14, 2020

GTxcel recently had the pleasure of hosting a virtual discussion panel for the City & Regional Magazine Association.

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Predicting Reader Behavior with Publisher Analytics

In Best Practices, Featured, News by Chris CollettJuly 14, 2020

Predicting changes in reader behavior is the key to a successful audience development strategy.

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Should You Be Testing New Subscription Models?

In Best Practices, Featured, News by Chris CollettJuly 13, 2020

Because digital subscriptions are flexible and can be quickly modified, there are always opportunities to test and innovate with different access models.

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