This is the final article of a five-part series that covers email marketing essentials. Today we’ll be covering split testing.
Email Best Practices for Publishers Part IV: Tracking Performance
This is the fourth article in the series that covers email marketing essentials. Now that you understand all the factors that can affect a campaign’s performance, you’ll need a firm grasp of which key performance indicators to monitor.
Email Best Practices for Publishers Part III: Content Optimization
In this article, I’m going to cover optimizing your content. That includes everything from messaging and tone, to personalization and linking.
Email Best Practices for Publishers Part II: Design Optimization
This is the second of five articles that cover email marketing essentials. Today we’ll cover email design optimization, which includes overall aesthetic, size, text, fonts, colors, etc.
Email Best Practices for Publishers Part I: Planning & Scheduling
This is the first of five articles that cover email marketing essentials. In this article, I cover planning and scheduling – which includes defining the goal of your email, audience management, and schedule optimization.
[Video] Maximizing Your Digital Publishing Strategy: A Virtual Roundtable
GTxcel recently had the pleasure of hosting a virtual discussion panel for the City & Regional Magazine Association.
Predicting Reader Behavior with Publisher Analytics
Predicting changes in reader behavior is the key to a successful audience development strategy.
Should You Be Testing New Subscription Models?
Because digital subscriptions are flexible and can be quickly modified, there are always opportunities to test and innovate with different access models.