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Predicting changes in reader behavior is the key to a successful audience development strategy.
GTxcel used Mixpanel to provide custom analytics to more than 1,000 media companies. In doing so, GTxcel customers get the data they need for mobile publishing and track metrics that matter most to drive readership.
On average, readers spend 2 to 3 times longer on an article in Reading View than they do on a replica in Page View.
March Product Updates – Advertising & AnalyticsView Post
Updates: Analytics dashboard improvements, library updates, pull quote handling and link highlighting.